January 13, 2005
David A. Blackburn
President and CEO Thomas G. Faria Corporation
Before the U.S.-China Economic and Security Review Commission
U.S. China Trade Hearings
I would like to thank Chairman D’Amato, Commissioner and
Hearing Co-Chair Ellsworth, Commissioner and Co-Chair Becker
as well as the rest of the members of the U.S.- China Commission
for the opportunity to address you today.
Today I represent my company, the Thomas G. Faria Corporation,
and the National Marine Manufacturers Association (NMMA). Faria
is an active member of NMMA and I serve on the Accessory Manufacturers
Division Board as well on the Association’s main Board
of Directors. NMMA is the country’s largest recreational
marine industry association. Its membership includes over 1,500
corporations and businesses that collectively manufacture over
80% of the recreational products produced in the United States.
There are in excess of 13 million registered boats in the U.S.,
as well as 72 million US citizens that participate in boating.
The industry contributes more than 30 billion dollars a year
to the nation’s economy and provides a lifestyle and pastime
that is important to the quality of life for the American people.
The industry is more than twice the size of the cruise ship industry
and provides $7 billion in wages every year.
While I represent a relatively small company that directly
provides 325 jobs, and indirectly provides another 300 jobs,
one of the problems that we now face has become a common thread
in American industry today regardless of the size of the company.
The challenge is unlike any other that I have experienced during
a management career that spans in excess of 35 years in American
manufacturing. The problem I refer to is the blatant and uncontrolled
counterfeiting of products by the Chinese.
The son of a Portuguese immigrant founded our company in 1956.
He had an unbounded belief in the opportunities that this country
could provide its citizens. We at Faria have a long tradition
of pride in being able to stamp “Made in USA” on
our products. While we all enjoy a “bargain” it is
disheartening to go into our country’s largest retailers
and discover that 80% of the products you pick up say “Made
in China”. The term has become synonymous in my mind with “Another
American Job Gone”.
Up until the early 1990’s a segment of our annual sales
were represented by what was primarily a replacement gauge market
in Central and South America. The business had been fairly predictable
in terms of volume from year to year when all of a sudden a marked
downtrend started to rapidly develop. Through some investigation
and consultation with our exporter to this geographic region,
I discovered that counterfeit Faria gauges had started to enter
the marketplace. Perhaps with a touch of naivety, we took the
legal steps necessary to trademark or otherwise take actions
that we believed would provide us protection against the infiltration
of the marketplace with this counterfeit product. The counterfeiter
went so far as to print our corporate name and address on the
instrument dials. Much to my dismay, I soon discovered that actions
to enforce protective measures proved to be ineffective. Perhaps
the most unsettling event relating to this experience occurred
when a representative of our exporter was approached on the streets
of the capital of Columbia and had both his and his family’s
lives threatened if we interfered with the sale of the counterfeit
product. Needless to say, this resulted in an extremely hostile
business climate and a product representative who became afraid
to be associated with us. The export company, established in
Miami, eventually went out of business. The loss for us represented
10 to 12 jobs and approximately $1,000,000 in annual revenue.
Because this situation represented a relatively small part
of our business, and with other growth opportunities facing us
domestically, I decided not to continue to dedicate resources
to an all out confrontation, particularly given the initial difficulty
we experienced in law enforcement in the region.
Now, a new threat has presented itself. For the first time,
to the best of my knowledge, Chinese counterfeiters have approached
domestic customers for our product in an attempt to sell them
copies of our instruments. I recently came into possession of
one of these counterfeit gauges. These clones bear our name and
address, as well as a label with a CE stamp on it certifying
that the product has passed a battery of tests that are required
in order for the product to carry this designation and be exported
to the EU. In addition, the label on the case of the fake gauge
also carries our catalog part number, and the initials of a calibrator
as well as a final tester – all misrepresentations. When
the product was checked on a test station it was found to be
grossly inaccurate. One of the ramifications of this, beyond
solely the ethical consideration, is that of creating a potential
safety issue for whoever uses the faulty instrument. Every Hummvee
being used in Iraq today has our instruments in the dashboard.
I would hate to think of a vehicle engine failing at a crucial
moment due to an inaccurate counterfeit instrument that failed
to provide warning of a potentially catastrophic situation.
My possession of the counterfeit product came about as a result
of a visit by an American boat manufacturer, who is also a customer
of ours. They indicated that the counterfeiter had “thousands” of “Faria” gauges
on their stock shelves. The Chinese company also indicted that
they had produced instruments for us in the past, which is a
total falsehood. A different individual from the marine industry
was in the same factory during September and indicated in a conversation
with me that the Director of the Chinese company was also the
local head of the Communist Party and, in fact, the business
was a government owned operation.
While the counterfeit gauge was actually one of our non-marine
products, it was being offered to customers of ours in the marine
industry, which is currently the largest single market channel
for our product offerings.
More and more frequently, I hear stories from my associates
in the marine industry who are facing ever-increasing instances
of exact copies of their products being produced in China and
sold around the world. I have one gentleman working for me now
in our shipping department who came to us from a marine hardware
company that had been in existence since 1847. In 1979 they employed
2000 people. That was before the Pacific Rim copied their 7 catalogs
and all of their products. When this gentleman left their employ
recently he was one of five people left. The company is now just
a memory in the history books of American industry. A week after
he joined our employ, I distributed an internal employee newsletter.
Part of the information contained therein referred to the Chinese
counterfeiting issue. He told me afterwards that he literally
became ill when he read the letter, as his only thought was “oh
my god, it’s happening again”. He is 50 years old
with two children in college.
You know, a half-century ago, over 40 % of the employment in
the United States was provided by manufacturing jobs. A year
ago, according to government statistics, that percentage was
down to 11.2% and dropping rapidly. In many ways there is little
that we can do to offset the impact that countries with much
lower wage bases and operational costs will continue to have
on the deterioration of American manufacturing’s ability
to compete in the world marketplace on a sales price only basis.
However, there is a limit to how much unethical behavior we should
tolerate from a trading partner when that behavior is costing
American citizens their jobs by the millions. Quite frankly,
we in the manufacturing community are all growing tired of the
rhetoric, rather than action, that continues while our job base
rapidly diminishes.
China was allowed to enter the World Trade Organization in
2001. Part of their commitment, and obligation, as a member of
that organization is to protect the intellectual property of
companies and to prosecute those of their citizens who participate
in counterfeiting. It is blatantly obvious that China is not
living up to that obligation.
Akio Morita, the former Chairman of the Board of the Sony Corporation
once said in a speech to a group of high level international
business executives that “a world power that loses its
manufacturing capacity will cease to be a world power”.
We cannot let that happen.